Brand
Campaign
Agency
Campaign
Agency
Reformation
The Chameleon
Miami Ad School
Reformation needed to make an impact in their summer dress category, driving shoppers by using a digital only campaign.
Strategy
A campaign designed to mimic nature’s landscapes and highlight Reformation’s misson of sustainability.
Result
Boomerangs inspired by cinemagraphs will be feautring silhouettes of Reformation summer dresses on top of a live clip of nature that inspired the print of the dress so the models look like they are blending into the background as a “chameleon.”
The movement of nature not only alludes to the print and sustainability of Reformation’s dresses, but also how breezy and comfortable wearing Reformation is. It will remind shoppers how good it feels when you wear Reformation— whether that’s through feeling positive about their brand commitment to be carbon neutral, or how great it feels in one of their soft, flattering summer dresses.