Brand
Campaign
Campaign
Reformation
The Chameleon
Reformation needed to make an impact in their summer dress category, driving shoppers by using a digital only campaign.
Strategy
A campaign designed to mimic nature’s landscapes and highlight Reformation’s misson of sustainability.
Result
Silhouettes of Reformatio’s summer dresses overlayed on top of a live clip of a piece of nature that inspired the print of the dress, so the dresses are blending into the background as a “chameleon.”
The movement of nature not only alludes to the print and sustainability of Reformation’s dresses, but also how breezy and comfortable wearing Reformation is. It will remind shoppers how good it feels when you wear Reformation— whether that’s through feeling positive about their brand commitment to be carbon neutral, or how great it feels in one of their soft, flattering summer dresses.