Brand
Campaign
Agency
AD & CW
Campaign
Agency
AD & CW
Netflix Games
Christine Quinn: Takeover
Miami Ad School
Tammy Bai &
Andrew Bell
Netflix is trying to differentiate themselves in the streaming services market through Netflix games. Currently, there are 24 games on Netflix but only 1% of subsribers play offered games on the app or the site. How can we get Netflix games to be more relevant, and more importantly— go viral?
Strategy
Christine Quinn is the Paris Hilton meets Real Housewives breakout star of Netflix’s Selling Sunset series. Unfortunately, Christine Quinn left Selling Sunset recently, but she has only become even more relevant since— leaving everyone wanting more. With her new "New York Times bestseller" book: How to be a Boss Bitch on the market, to walking alongside Nicole Kidman and Kim Kardashian in Balenciaga's haute couture runway in Paris— it's clear that this is just the start of Christine Quinn's dreams and ambitions, and she needs a bigger platform to saitiate her fans and her haters.
Result
Christine Quinn gets her own Netflix reality show, Christine Quinn: Takeover.
Christine Quinn: Takeover launches a Netflix game to promote Quinn’s new reality show using her virality and newfound burgeoning fame.
It’ll be everything that embodies Christine Quinn: the drama, the camp, the designer collaborations... Her fans will love it, and her haters will secretly play it.
Game Excecution
Characters and drama alluding to Selling Sunset will be featured in the game, but the focus will be on helping Christine Quinn be the top Boss Bitch— taking over real estate, Hollywood, ...and now the world!
Market Excecutions
Every boss bitch needs a proper debut for her game— We’ll collaborate with Home Depot and Balenciaga: essential stores for a boss bitch like Christine, to promote the game and show.