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Brand
 CAMPAIGN

Agency
AWARDS
Gatorade
Caitlin Clark:
WNBA Debut
TBWA\Chiat\Day
Clio (Sports, Silver)
    Caitlin Clark is one of the hottest name in sports and is changing the cultural landscape of women's sports in general. Our clients kept telling us that her schedule was too busy and we would not be able to shoot with her.

    We kept pushing and eventually, she gave us 3 hours and 5 days to prepare.

    Our clients wanted us to shoot one cameo to add to a different film and a bunch of social assets which would've eaten up all that time.

    But we wanted to craft something more emotional. 

    So during warm-up, we snuck a camera into a dark corner, and told Caitlin to just shoot as if she was warming up. We then took this incredible one single take of her nailing long three after three, wrote a simple script to put over the oner, and put it out into the world.